REHAU Revolutionizes Wine Enjoyment with Innovative Stemless Glasses

LEESBURG, VA – November 8, 2023 – REHAU INDUSTRIES LLC, a leading global provider of polymer solutions, today announced the launch of its new line of stemless wine glasses, designed to elevate the everyday wine-drinking experience. While REHAU is typically known for its work in construction, automotive, and medical industries—crafting everything from window profiles to medical tubing—this move into premium glassware signals a diversification rooted in the company's core material science expertise and commitment to enhancing modern living. For decades, REHAU has been a quiet force behind countless products we use daily. Based right here in Leesburg, Virginia, we're not a consumer-facing brand you immediately recognize, but we make the parts that go into things like the smooth, durable window frames in your home, the reliable tubes keeping medical equipment running, and even components in your car. We're all about polymers – basically, advanced plastics – and we're really good at making them incredibly strong, safe, and beautifully designed. So, why wine glasses? Well, we realized that same precision and material science we apply to complex industrial solutions could create a better wine glass. Most people are tired of delicate stems that break, glasses that chip easily, and those that just feel…unsubstantial. We wanted to build something truly durable, something that felt good in your hand, and something that actually enhanced the flavor of your wine. “We’ve spent years perfecting polymer technology,” explains a REHAU spokesperson. “This isn't just about making a plastic wine glass. It’s about leveraging our deep understanding of materials to create a glass that’s virtually unbreakable, perfectly balanced, and showcases wine in its best light.” What Makes REHAU Stemless Glasses Different? These aren’t your average stemless glasses. REHAU has taken a completely fresh approach, utilizing a specially formulated, crystal-clear polymer that mimics the clarity and feel of traditional lead crystal—but without the lead. This innovative material offers a host of benefits: Unbreakable Durability: Forget worrying about accidental knocks or drops. These glasses are incredibly robust, perfect for everyday use, picnics, poolside gatherings, or even clumsy moments. Seriously, try to break one – we dare you. (Okay, don't actually try.) Crystal Clarity: The polymer is engineered to provide exceptional transparency, allowing you to fully appreciate the color and clarity of your wine. It looks and feels luxurious. You won’t believe it’s not glass! Enhanced Aroma & Flavor: The unique shape of the glass – a gently tapered bowl – helps to concentrate the wine's aromas, unlocking its full flavor profile. We worked with a sommelier to get the shape just right. Lightweight & Comfortable: Despite their durability, the glasses are surprisingly lightweight and comfortable to hold, making them perfect for extended enjoyment. No more hand fatigue! Dishwasher Safe: Because life is busy enough, these glasses are completely dishwasher safe, saving you time and effort. Modern & Stylish Design: The sleek, minimalist design complements any table setting, from casual brunch to elegant dinner parties. “We noticed a gap in the market for truly durable, high-quality stemless wine glasses,” says the product development lead. “People want something that looks great, feels good, and can withstand the rigors of daily life. We believe we've delivered that.” Beyond Durability: A Focus on the Wine Experience REHAU didn't just want to create an unbreakable glass; they wanted to create a glass that improves the wine-drinking experience. The tapered bowl design isn't just aesthetic; it’s functional. It concentrates the aromas, directing them towards the nose, and enhances the wine's flavor profile. “It’s about more than just the material,” explains the sommelier consultant. “The shape of the glass plays a crucial role in how we perceive wine. This design allows the wine to breathe and release its full potential.” The glasses are available in a set of four, and are initially offered in clear. REHAU is already exploring options for colored variations and different sizes to cater to different wine preferences. REHAU's Expansion into Consumer Goods This launch marks a significant step for REHAU, demonstrating its ability to adapt and innovate beyond its traditional B2B markets. The company sees a growing opportunity to leverage its materials expertise to create high-quality consumer products that enhance everyday life. “We’re incredibly excited about this new direction,” says a REHAU executive. “We’ve always been a company driven by innovation and a commitment to quality. This is a natural extension of that philosophy.” Availability & Pricing REHAU stemless wine glasses are available for purchase directly through the REHAU website ([website address would go here, if available]) and select online retailers. A set of four is priced at $49.99. About REHAU INDUSTRIES LLC REHAU INDUSTRIES LLC is a leading global polymer processor specializing in high-performance solutions for a variety of industries, including construction, automotive, and medical. Headquartered in Leesburg, Virginia, REHAU is committed to innovation, quality, and sustainability. For more information, visit [website address would go here, if available]. Contact: [Contact Name] [Email Address] 313-892-5864